Duracell’s history dates back to the 1920s and today it’s the world’s number one manufacturer of high performance alkaline batteries and rechargeable batteries. Duracell is a trusted choice for compact and longer-lasting batteries and the company is synonymous with the famous Duracell bunny, which is one of the most widely recognised brand icons in the world. In 2016 Duracell was acquired by the Berkshire Hathaway Company and it remains committed to sustainable growth, industry-leading innovation and creating long term value for its customers – so it can become the world’s undisputed number one ‘personal power company’.

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