Homemade jam is roaring back into fashion, new sales figures have revealed. Demand for jam making equipment has SOARED to become one of the fastest selling lines on the high street. A glut of British home grown summer fruits combined with a recession driven desire to save cash is behind the trend, say experts.
Mathew Nicholas, Homebase Cookshop buyer said “We’re seeing a return to the habits of an earlier generation. Things may be tough but in true stiff-upper lip style, the British nation has clearly decided that there will always be strawberry jam for tea.”
Sales of specialist jam making Kilner jars, thermometers, jam funnels, and boiling pans have jumped by over 2000% in the last year alone. Red and Blue gingham labels, jelly bags, jelly funnels, transparent covers and waxed circles – all essential home jam making components – have shown similar increases.
An unseasonably wet spring and early summer, followed by blistering heat, has produced huge volumes of native fruit in back gardens all over the country. Record crops of cherries, plums, strawberries, blackberries, raspberries and apples have been reported from all parts of the UK.
Will Torrent, award winning pastry chef and food consultant, said: "With the continued rise of baking in Britain, we're turning our attention to making more things at home, by hand, whether it be baking, sewing or jam making - we all love it! Jam making is one of those things that couldn't be more quintessentially British, picking those wonderful fruits whether in summer or winter and turning them into something you can treasure and enjoy for months to come is priceless. I love making jam and the satisfaction you get when you bite into a slice of homemade Victoria sponge with some homemade jam is just heavenly!"