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Raw earth

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Raw Earth trend

Soft nude tones and dusty, cream neutrals underpin this understated look. Marrying modern simplicity with natural shades, the Raw Earth trend creates the perfect harmony between old and new.

With a focus on the little details and worn away minimalism, it offers a more organic take on the 'shabby chic' look that continues to be a firm favourite in Britain's homes.

Painted finishes and well-worn textures define the furniture throughout the Raw Earth range, bringing a warm and relaxed atmosphere to your home.

With wooden legs, exposed seams and a mixture of materials, there's a contrast of styles encompassed in this trend: from snuggly and comfortable to simple but quirky. The preoccupation with natural beauty sees a focus on grey oaks and light grains, punctuated with the harder materials of marble and metal.

Textures, wallpapers and cushions are key to this look: combining woven textiles, patchwork and chunky knits with organic patterns, ticking stripes and geometric designs. This then partnered with layered bedding and buttoning details, makes this trend perfect for cosy living. Meanwhile, the lighting and accessories make the most of honest materials such as ceramic, marble and pleated glass – revealing a colder, more industrial side to the Raw Earth collection.

Joanna Bolt
Head of Trends at Homebase

Get the look


Telly Table Lamp
A modern chrome base with a crisp, cream shade make this lamp endlessly exude elegance.

Telly Table Lamp
White Block Calendar 2.

White Block Calendar
Watch the year go by with a touch of classic style – this White Block Calendar is a simple way to count the days.

Industrial Metal Easy Fit Pendant 4.

Industrial Metal Easy Fit Pendant
The slick metal and smooth shape of this easy-fit pendant will reveal an industrial side to your raw, simple style.

Regatta Cushion Blue 3.

Regatta Cushion Blue
Embrace the quintessential sport of rowing, and it's clean, simple designs. This Regatta Cushion will leave you dreaming about the big boat race.

5. Wooden Hanging Heart

Wooden Hanging Heart
The natural wood grain and streamlined shape make this Wooden Hanging Heart the perfect addition for a home sweet home.

Wood Letter Holder 6.

Wood Letter Holder
Gather your thoughts with this lovely letter holder. The old wood and typography will make you remember the days of handwritten post.

Raw Earth trend tips

  1. This trend is all about textures so combine chunky knits, woven textiles and cushions, to really get the look.
  2. Add an industrial edge to this organic style by mixing cold marbles and metals with natural grey oaks and light grains.
  3. Combining the soft, nude tones and accessories in ceramic and glass creates a warming feel in your home.

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